Sandra Carter
President
Sandra Carter Global, Inc.
USA |
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Can you name your products that were aired in Eastern Europe during 2005?
In 2005, some of our strongest products in Eastern Europe were our football programs. Naturally, with the World Cup approaching in June of 2006, all of the Eastern European markets which are extremely passionate about football wanted to be prepared. "Soccer Superstars" and "Goal Parade" are two of our very successful football programs. We have found this type of action-sports content to be extremely strong product not only for television but for the developing mobile market as well. We are also exploring the possibilities of non-traditional marketing in Eastern Europe including a deal in Croatia where DVDs of the football programs come bundled with local newspapers.
It seems that more and more the Eastern European market is becoming extremely fashion conscious and lifestyle conscious. Our fashion and travel series "Shop the World" is doing very well worldwide and Eastern Europe has increasingly been providing a showcase for the program, now in its fourth season. Eastern European has always been known for its remarkable beauty products and creative design and it seems that in recent years that's only been growing. The successes of programs such as ours "Shop the World" and "The Hollywood Reporter" serve to highlight that trend.
Do you have products in production or that are currently being aired in Eastern European countries in 2006?
In 2006, our biggest product for Eastern Europe is unquestionably "The Hollywood Reporter". Produced in cooperation with The Hollywood Reporter trade publication, which is the bible of the movie industry, the weekly half hour program keeps the public up to date on the latest information about the current blockbusters, the stars, movie industry trends, as well as the business side of Hollywood. Movie stars and cinema is always fascinating fare for television, and there's no other TV product that enjoys the access that The Hollywood Reporter has-red carpets, up-close interviews with the biggest stars, awards shows & premieres. "Hollywood " is truly synonymous with movies and the movie industry everywhere. That and fact that the show is un-hosted makes it perfect for broadcast in international markets such as Eastern Europe. Our 30, 50 and 80 second "vignettes" of The Hollywood Reporter for mobile applications have been met with very strong interest in Eastern Europe as well.
What Eastern European countries are important for your business?
We've found strong distribution in many Eastern European countries, especially Romania, Hungary, Croatia, Poland, Ukraine, Bulgaria and the Czech Republic.
If you participate at DISCOP 2006, what new products will you bring to the market? What products would you like to offer to Eastern European TV Channels?
This year we'll be coming to DISCOP with some wonderful new children's programming as well as exciting new Extreme Sports shows. We are very excited to offer "My Bedbugs", the new, costumed, live-action children's program featuring lovable, colorful characters that teach children fun and valuable lessons. "My Bedbugs" is perfect for the 2-7-age range and sends a strong, positive message that both children and parents will love. "My Bedbugs" also has the full gamut of merchandise and products as well as DVDs.
We are also bringing several new extreme sports programs and extreme sports short vignettes for mobile applications to DISCOP this year. Eastern Europe has recently seen a trend of increased demand for extreme sports programming and we have the newest and most exciting extreme sports titles, including, "Beach Xtreme", "XX Sports" and "Women in Extreme Sports".
Last but not least, our popular fashion & travel program, "Shop the World", has been renewed for a 4 th season. This year, host David Emanuel and the beautiful "Shop the World" models travel to another 13 exotic all-new locations, continuing the search for the world's most stylish and fashionable cities. |
