Teen Telenovelas - A Worldwide Boom
Teen Telenovelas have a worldwide boom today. They segment the target; they attract a good deal of sponsors that have proved that 80 percent of the household consumption decisions are taken by family members between 10 and 18 years old; they are important ancillary businesses stepping- stones (i.e., merchandising, print magazines, music CDs, live shows, SMS, among others); In general, ancillary businesses exceed television broadcasting; They attract a high- consumption target.
Income distribution of the "Floricienta: ("Flinderella") business includes revenues from open television, music CDs, merchandising, theatre, shows (interior and Capital Federal), Cable TV, print magazines, overseas sales, telephone games "Rebelde Way " ("The Rebels") has launched three musical albums for Sony Music International: "Senales" and "Tiempo", which have become a Double Platinum album, having sold 90, 000 units in Argentina only. The musical band "Erre Way " came up after the booming hit of the series and it soon became a profitable ancillary business. In 2002, the band performed 16 live shows in the "Gran Rex" theatre, having sold out in one week time. "Erre Way " toured around Latin America and Europe. In 2003, they performed 20 different shows at the Sport Centre stadium in Tel Aviv, Israel, where more than 160, 000 fans attended the show and filled the stadium's facilities. It has been an international event and has been sold to more than 45 countries either in its original form or in format deals (local adaptation). The musical band RBD, which has emerged after the Mexican version of "Rebelde Way " ("The Rebels"), toured around the US and performed 30 live shows. Four of them took place in Madison Square Garden, New York and were all sold out.
Media Objectives - High Quality Products
To generate high-quality products, thus ranking local productions with the international market, and providing the present offer of Latin content with a distinctive hallmark of undeniable quality;
To establish new alliances with important producers whose aims agree with those of Dori Media Group upon expanding their products into the rest of the world, under the above mentioned quality standards, thus consolidating a well- known country brand within the international market; To represent either products of their own or from a third party in accordance with guidelines on ethics, responsibility and efficiency, a high investment in the international exhibit of the products that make up their catalogue and the excellence in both pre and post sales services; To consolidate as leaders for the contents production and their international distribution, as well as marketing the Telenovela ancillary businesses; To maintain and expand the present position of the genre in the Eastern European, Latin American and Asiatic markets; To expand the Telenovela genre into new horizons, thus opening up fresh markets that have been close to it; To support the Telenovela genre in every aspect and rank it with the local and international media, thus creating products that reflect the best technical and artistic quality ever achieved and meeting the quality requirements of the most demanding television markets in the world.
Dori Media Distribution is positive about the flourishing business of Telenovela, and will remain being so for many years now.
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Teen Telenovelas on thematic cable channels
Floricienta (Flinderella) |
Disney Channel |
Jetix / Israel |
R ebelde Way (The Rebels) |
Jetix / Israel |
Jetix / Spain |
Rincon de Luz (Little Corner of Light) |
Boomerang |
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