Jose Escalante
Vice-President and General Manager
RCTV International
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What are the advantages / difficulties of selling telenovelas to Western European countries?
It is an advantage because we have been doing business with them and they are familiar with our product. We know their market, which enables us to suggest the right product for their target audience. New clients will benefit from our experience.
Do you sell ready-made telenovelas or fiction formats to Western Europe ?
We sell both, ready-made telenovelas and formats, which allows them to carry out their own local version.
Can you give us some examples of successful telenovelas that are on the air in Western European countries?
"Beauty is not enough", "Machos", "Luisa Fernanda", "My Sweet Fat Valentina", "Spoiled Beauty", "Love on Wheels", "Juana's Miracle".
Do you have projects in co-production in Western European countries?
We are looking into that and studying different proposals.
Do you participate in Reed Midem's Telenovelas Screenings? What do you expect from this event?
es we participate, and we do it because we think Reed Midem will help us to promote the genre and to reach clients that normally do not visit the Telenovelas distribution companies.
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