Tatiana Rodriguez Vice President of Programming and Creative Strategy Nickelodeon Latin America

What are your acquisition strategies?

Nick focuses on programs, which are: High-quality; from a kids point of view; gender-neutral, with equal; boy/girl appeal; humorous; diverse; involve real kid experiences; feature strong characters and good stories. We are always looking for locally relevant content that works well with kids in Latin America. We have shows that are produced locally in Brazil like Nicktonico and Patrulla Nick, as well as our first locally produced sitcom out of Mexico City, Skimo. For us what's important is that the shows are innovative and that they work well not only locally, but also pan-regionally.

What programs are you looking for?

We are looking for shows and series comprised of different styles but primarily humor driven. Humor driven animation series that appeal to boys and girls between the ages of 6 and 7 years old. Shows and series for our extended Nick Jr. block. Local content and possible co-productions in the region like we did with 31 Minutes, a children's production from Aplacplac in Chile and most recently with Skimo, our first lice action sitcom out of Mexico City.

Can you name the most successful titles that you acquired in 2005/06?

"Avatar", "Kappa Mikey", "Yu-Gi-Oh GX", "Lola & Virginia", "Neds", "Dougie".

What programs will be in demand at MIPCOM 2006?

Shows with strong character driven stories. Adventure with humor is something that is working now. Less shows with violence. There is big interest in live action sitcoms and dramas for older kids. Shows with interactive components. We recently acquired Pic Me for Nick Jr. and we're launching it in Oct. 2006. We hope to see more animated shows appealing to girls with smart stories, not only fashion or romance.