Jusmawar Hasni Jamaluddin Head of Media MediaPlay Corporation Sdn Bhd (Part of Sedania Media Group) Malaysia

What are your acquisition strategies? What genres are you looking for?

Now that the media landscape has shrunk (in Malaysia only 1 pay TV, 1 public broadcaster and 1 private broadcaster), we are working closely with media agencies and sponsors. Therefore, our acquisitions will be skewed towards programs, which cater to their needs in line of their marketing strategies. This will include brand and product positioning, product placement, market approach etc. Since it is sponsors driven, acquisitions vary depending on the demands and needs. Usually, the target market is youth hence the focus has always been music based and sports based.

Can you give us several titles of domestic / international programming that you acquired this year?

Indonesia Music Awards, Destination Germany 2006, Kids programming "Li'l Horrors", Action series (Adventure Inc), Magazine programming (Extreme Sports).

How many hours of programming will you acquire this year? Do you have an increase or decrease in your acquisition budget in comparison with last year?

Acquisitions are from time to time. There has been a slight decrease due to changes in the media landscape.

What programs will be in demand at ATF 2006? Please give us your opinion.

Teen programming, soaps, high profile reality. We will also bring over some intellectual discussions to the market.