Shailja Vohra Programming Manager Discovery Communications India India

What are your acquisition strategies?

For Discovery Travel & Living India: High-end lifestyle shows for upscale audiences who are well traveled and aware of the latest trends. Shows should have a strong presenter & narrative. Content should have an element of surprise. Laidback programming, easy to watch, not too cerebral but highly entertaining and a must watch!

What genres are you looking for?

Beach, Reality, Travel, Cuisine, Fashion, Shopping, Personal Style, Transformations (from personal to career, family to home), Nutrition/ & Fitness, Relationships.

Also looking for interesting one offs.

Can you give us several titles of domestic / international programming that you acquired this year?

Gordon Ramsay's Hell's Kitchen (Granada International Media Limited); Monster House Season 3 (Granada International Media Limited); Ballroom Boot camp (Granada International Media Limited); Kings Of The Road (RDF Rights); Wife Swap Season 4 (RDF Rights); Cruiseline (ID Distribution); Full Frontal Fashion (ID Distribution); Thirsty Traveler Season 4 (Grasslands Entertainment Inc); Jet Set Season 3 (TvFilmBiz LLC); Project Runway Season 1&2 (FremantleMedia); The Gadget Show (All3Media International); Trading Spaces (Endemol UK)

What domestic /foreign programs are popular in your country this season?

"Kylie Kwong Simply Magic"; "Planet Food"; "VIP Weekends"; "Globe Trekker"; "Miami Ink
American Chopper"; "Monster House"; "Overhaulin»; "Vegas Magic»; "Amazing Vacation Home".