Can you tell us about your experience of sales into Asia-Pacific Region?

As a founder member of Entertainment Rights, the company profile was built in this region with titles such as the "Barbie movies", "Titch" and "Postman Pat".

What are the most important Asian markets for you? What key deals did you have in Asia?

Each territory has their positives but as a whole Asia Pacific embraces technological advance which lends itself to being leaders not followers. Our lovely "Little Princess" (65 x 11) is continuing its way to conquer the Asia-Pacific region with deals already signed with ABC Australia and ATV Hong Kong and huge interest expressed by various a-list broadcasters in the region. Further, the pending release of the DreamWorks Feature in July 2007 has sparked interest in our property "Transformers" with UBC/Cineplex Thailand and TV12 Singapore already on board. Both broadcasters also have picked up the classic toy-based property MY "Little Pony" which will be hitting the screens of CCTV in China, Cartoon Network India and Philippines in the near future.

The rapid development of new technologies opens new platforms for sellers. Have you already ventured into new technologies (IPTV, VOD, mobile TV, etc) in Asia-Pacific?

New Media platforms are becoming increasingly significant and at this market we are looking to expand into this arena with titles such a "The Owl" which is a 52x1´, no dialogue short series that would be perfect for mobile phone content.

What programs will be in demand at ATF? Please give us your opinion.

As mentioned earlier I think "The Owl" will cause a great of deal of interest as its perfect for new media. Other titles such as "Little Princess" based on the worldwide acclaimed books by Tony Ross is an instant classic for this region and we own the original "Transformers" series and movie, which as said before has caused a great deal of interest as the new live action film based on this series is being released next year.