Can you tell us about your experience of sales into Asia-Pacific Region?

At Granada International we see Asia as a key part of our international activity and have recently opened an office here in Hong Kong to better serve our clients throughout the region. I oversee the new office and, along with Ting Wai Ho who recently joined us from the BBC, we are currently working with partners throughout Asia, and across all media sectors.

Have you already ventured into new technologies in Asia-Pacific?

Selling TV programs and movies to traditional broadcasters remains an integral and important part our business, and we are also working with many partners across many new media opportunities including VOD, Mobile and IPTV. As part of ITV Worldwide, the international arm of major media company ITV, which includes the UK 's leading commercial broadcaster ITV1 and the UK 's largest commercial TV production company, Granada International is well placed to thrive in Asia 's exciting media environment.

What programs will be in demand at ATF?

Our program catalogue includes the best in UK, US and Australian network production and international co-productions. It's a unique collection, including many award-winning programs, made by both our own talented production teams, and the best of the independent production sector from around the world.