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Miracle Screenings. NATPE 2007 Issue. January 2007. No.15
American Markets
Key Industry Trends in the U.S.


American Prime-Time Drama


NBC Universal Highlights 2006


An Economic Outlook


A Win-Win Formula

NBC Universal Highlights 2006

Titles aired on NBC Universal Networks
(18.09.2006 -17.12.20 )

HEROES : The season's #1 new series in 18-49 and NBC's #1 series. HEROES is television's #3 series this season in 18-34.

FRIDAY NIGHT LIGHTS : Is the third youngest show on NBC's primetime schedule, older than only THE OFFICE and HEROES.

30 ROCK : Is up 26% in 18-49 since moving to the Thursday 9:30 time period.

THE OFFICE

Is the most upscale comedy on network television (134 index 18-49/$100K+).

Is tied for #3 among television's half-hour comedies in 18-49.

THE OFFICE is now consistently building on its 18-49 lead-in from MY NAME IS EARL, a major turnaround from its average 71% retention of EARL as a Tuesday regular last Fall.

LAW & ORDER : Has improved the time period over year-ago 18-49 results by 30% to challenge the incumbent NUMB3RS for the time-period lead.

LAW & ORDER: SVU : Tied for NBC's #4 series in 18-49 and the dominant show in its Tuesday 10 p.m. time period, winning by an average 41% margin of victory.

LAW & ORDER: CRIMINAL INTENT : Is building on its 18-49 lead-in by 38%.

LAS VEGAS : Has improved the Friday 9 p.m. hour by 27% in 18-49 rating versus NBC's year-ago results.

CROSSING JORDAN consistently improved on its 18-49 lead-in rating last season from CRIMINAL

NTENT opposite the hottest series on ABC, GREY'S ANATOMY.

HOUSE

Is the #7 series on television this season and Tuesday's #1 program.

Is Fox's #1 series this season.

Is up versus last season by 31%.

MONK : Was the #3 original basic-cable scripted series this summer. MONK season five this summer was up 5% over last summer in 25-54, up 6% in total viewers.

PSYCH : This summer, PSYCH was the #2 basic-cable scripted series in 25-54. The first season of PSYCH was even stronger than the first season of MONK, up 6% in 25-54 and up 17% in total viewers.

EUREKA : Out-performed Sci Fi's time-period average of one year earlier by 184% in 25-54. The EUREKA season finale was #1 in its time period among cable programs.

Titles aired on International Networks

HOUSE

A Top 5 U.S. series in Australia, Germany, Italy, Netherlands, Spain and the U.K.

Its Channel's #1 U.S. series in Australia, Italy, Netherlands, Spain

#1 in its time period in Germany, Italy and the Netherlands (Adults 35-49)

Averages 1.5 million viewers per telecast in Australia, 4.3 million in Germany, 1.2 million in Italy, 2.3 million in Spain and 2.5 million in the U.K.

LAW & ORDER

Among its channels top 10 U.S. series in Australia, Germany, Mexico, Italy and the Netherlands

A top time period competitor (#1 or #2) in Australia, Brazil, France, Germany (A14-49) and Sweden

Averages 1.8 million viewers per telecast in France, 1.8 million in Germany and 1.3 million in the U.K.

LAW & ORDER: CRIMINAL INTENT

A top 10 U.S. series in France, Germany and the U.K.

Among its channel's top 10 U.S. series in Brazil, France, Germany, Italy, the Netherlands and the U.K.

A top time period competitor (#1 or #2) in Australia, Brazil and Germany

Averages 3.3 million viewers per telecast in France, 3.2 million in Germany and 2.0 million in the U.K.

LAW & ORDER: SPECIAL VICTIMS UNIT

A top 10 U.S. series in France, Germany and the U.K.

Among its channel's top 10 U.S. series in Australia, France, Germany (#1), Italy, the Netherlands (#1) and the U.K.

A top time period competitor (#1 or #2) in Australia

Averages 3.5 million viewers per telecast in France, 1.3 million in Germany, 1.9 million in Italy and 1.7 million in the U.K.

 


Law & Order

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