Television Audience Measurement in Japan

In 1962, the same year that television came of age in Japan, Video Research Ltd. was established as a company specializing in TV audience ratings research.

For 40 years, Video Research has helped marketers beat the competition and successfully tap this huge potential by providing them with the Edge of Information. Ranked 15th in the world in August, 2006 issue of the Inside Research magazine and 1st in Japan, Video Research is Japan's leading marketing and media research company, offering a comprehensive menu of services ranging from authoritative media research to syndicated and custom consumer marketing research. Our media audience ratings research continues to set the standard for the industry and is relied on by virtually every major media company, advertising agency and advertiser in Japan. For a unique perspective on the market, Video Research also provides clients with the Audience & Consumer Report. Based on integrated research on a single source, this report enables clients to identify and clearly see their target as both consumers and an audience. Video Research is also the only marketing research company that has a nationwide network of branch offices capable of instantly implementing nationwide integrated research.

www.videor.co.jp