Television Audience Measurement in China

China 's media market's distinguishing characteristics, incredible size, fantastic growth, hyper-competition; astounding diversity and incredible evolutionary pace create an insatiable demand for media related information. This demand for TV media information that addresses all of the above difficulties spawned the creation of CSM, the leader of Television Audience Measurement in China.

SM is a joint venture between China 's largest market information provider, CTR Market Research and the TNS Group, the world's largest custom research company and an international leader in media research and TV audience measurement. CSM is a company dedicated to TV & radio audience measurement (TAM) research, offering reliable and uninterrupted rating information for Hong Kong and China. CSM operates the world's largest TV audience measurement panel, which represents 1,193,260,000 TV viewers at aged 4+ across China. The CSM research network covers more than 260 cities (counties), 45,000 homes, 196 city markets and 24 provinces, measuring over 1,297 main channels all day, every day of the year. Since 2002, CSM also has launched Radio audience measurement (RAM) research measuring 380 frequencies in 32 major China cities. CSM ratings measurement data are now the "currency" of the TV, radio broadcasting as well as advertising trade.

Over the past 8 years CSM has essentially taken the best of both East and West and melded them together to create and sustain exactly the flow of information that China 's TV media market requires. To date, CSM has set up a professional and innovative research team, adopted advanced TV-rating techniques, and developed a nation-wide (world largest) TV audience measurement network so that CSM can continuously provide uninterrupted audience information for the China TV and Radio media market.

www.csm.com.cn