Telenovelas: Acquisition Strategies

Leora Nir
VP of TV Channels
Dori Media Group
Israel

What are your acquisition strategies?

Since our channels are thematic, solely dedicated to telenovelas, our acquisition strategy is primarily to pursue the best, most successful, innovative telenovelas available, with an emphasis on diversified properties, in order to maintain a dynamic and varied programming grid. An additional and integral part of our acquisition approach is to find telenovelas, which are most suited to our audiences' preferences in any given market, allowing us to tailor make our channels to each market, in which we are present.

Sos Mi Vida

Can you name us the most successful titles that you acquired in 2006?

Dori Media's "Sos Mi Vida", Televisa's "Alborada", Telemundo's "El Cuerpo del Deseo" and "Tierra de Pasiones", Telefe's "Montecristo", to name but a few.

What programs will be in demand at MIPTV 2007?

In terms of telenovelas, I believe 4 titles will take centre stage at the upcoming MIPTV Televisa's "Distilando Amor", Telemundo & SPTI's "Zorro: La Espada y La Rosa", Dori Media's "Sos Mi Vida" and new cutting-edge property "LaloLa".