Viewpoints: acquisitions strategies

Dorine Baas Vice President Home Entertainment Sony Bmg Germany

What are your acquisition strategies?

Look only for products and participation from a 360 approach, that means that we are interested in products that can serve us on different platforms - think Television, Merchandising, Internet, Digital rights and more.

What programs are you looking for?

Anything that is somehow music related.

Can you name us the most successful titles that you acquired in 2006?

We are still in the middle of negotiation so I can't really talk about it at this moment, but I am sure that if the deal went well on the moment of publishing this magazine you can see on the MIP what deals I was referring to.

What programs will be in demand at MIPTV 2007?

Programs with an interactive element in them. A combination between entertainment and participation. Especially when you think of the younger target group.