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| Miracle Screenings. MIPTV 2007 Issue. April 2007. No.16 | |||||||||||||||||||||||||||||||||||
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Viewpoints: acquisitions strategies
What are your acquisition strategies? At the present time we are acquiring programs that have rights available for as many territories as possible and are good enough for all the different platforms and formats such as: VOD, standard TV, DVD, internet, mobile content, etc. We are doing pretty well on the merchandising arena too so we are interested in properties with such potential. What programs are you looking for? We are looking for kid's content and animated properties for any age group (pre-school, adults, etc.) and formats (series, features...) Can you name us the most successful titles that you acquired in 2006? "Sex Police", this animated 26 minute 13 episodes show is a big hit in the international market for teenagers and adult audiences. There are also two TV specials based on the same character of 15 an 30 minutes each, and 15 episodes of two minutes for mobile/web cast that are also available.
What programs will be in demand at MIPTV 2007? My point of view is that buyers are each year more focused on specific target groups, just family, adults, teens oriented etc. I think that multi-platform content with web component and very specific target oriented programming will be demanded by the everyday increasing TV channels and the new specialty channels that are looking for content for a very exclusive audience.
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