Viewpoints: acquisitions strategies
Joe Levin
Managing Director
Hiper Vision LTD
Israel
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What are your acquisition strategies?
In light of the constantly evolving technological aspects of our industry we had to define our acquisitions strategy in a way that it will take into consideration any futuristic potential use for every content we buy. As a consequence in all our license deals we include as many rights as possible (such as VOD, IP, Cellular etc.).
What programs are you looking for?
While US made films are still what we buy most, we are constantly looking for innovative programs or formats that would work well on all platforms like Television, Internet and cellular. Candid camera or funny home videos are a perfect example, they can be compiled into a prime time show and/or they can be packaged as 1-2 minutes clips and/or can be made available individually. We have used most of the materials from our own library up to now and now we will be looking for more from other sources.
Can you name us the most successful titles that you acquired in 2006?
There are several but the film "Going the Distance" from Canada was a perfect example of our strategy. We identified immediately the film's potential last MIPTV and once licensed, the film launched on VOD, then on PPV and recently started airing on our Pay channel. Along the way we cross promoted trough the internet and cellular. The outcome was fantastic.
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