Viewpoints: acquisitions strategies

Irfan Sahi Editor In Chief DTV Haber Ve Gorsel Yayincilik A.S - Kanal D Turkey

What are your acquisitions strategies?

Our general aim in acquisitions is acquiring newly released, high quality, brand new and worldwide successful programs in accordance with Kanal D ' s audience profile and expectations.

What programs are you looking for?

We are mostly looking for first-run blockbuster movies, worldwide formats, branded animations and foreign fiction series.

Can you name us the most successful titles that you acquired in 2006?

In terms of formats " So You Think You Can Dance " was the most successful format of the season. It was the first dance format produced in Turkey and created a great interest in Turkish viewers.

On the other hand, first-run blockbuster movies which had been aired in Kanal D got the highest ratings in comparison with other mainstream TV channels in Turkey. At that point if we look at the " Top watched 50 " film list in 2006 (source; AGB Nielsen Media Research/ Total Individuals Category), I proud to announce that, we were the Broadcaster of the 35 of these 50 titles. Films such as "Spider-man", "The Day After Tomorrow", "Ice Age", "Charlie ' s Angels", "Pirates Of The Caribbean", "Scooby-Doo ", "Garfield", "Lord Of The Rings Trio"...

So You Think You Can Dance

What programs will be in demand at MIPTV 2007?

It seems that in 2007 we will still follow the same strategy as in 2006. Our priority will be looking for the most successful, brand new and high quality programs. Other than blockbusters, branded animations and formats mentioned before, this year we ' ll be also looking for daily or/and weekly based reality programs.

We would like to keep our long term planning in acquiring the most exciting and new programs for the Territory.