Viewpoints: acquisitions strategies

Gilles Daniel Head of programming and on air MTV Networks France France

What are your acquisition strategies?

We have the great privilege to be part of a group with a mighty production output. Therefore, we benefit from a huge programming library. However, sometimes we must dig a little deeper, in one direction or another to fine tune our local schedule.

What programs are you looking for?

Any kind of program that is compatible with MTV ' s unique style (light entertainment like gossip docs, reality, animation, fiction.)

Can you name us the most successful titles that you acquired in 2006?

Definitely Parental control. It is an MTV show, but the format and the international distribution are held by Reveille.

What programs will be in demand at MIPTV 2007?

I think we all need something strong enough to keep kids on their TV screens while they might be fleeing towards more fragmented and non linear ways of consuming entertainment.