Viewpoints: acquisitions strategies
Paul Rich
CEO
Bennett Media Worldwide
USA
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What are your acquisition strategies?
We are seeking reality programs aimed at young men (18-49 years of age) but also of secondary interest to young women. It ranges from lifestyles, to music, to beautiful women, to extreme sports.
Can you name us the most successful titles that you acquired in 2006?
"Flow", 150 half hours of extreme sports; " Destination X ", 13 half hours in HD TV of beautiful women engaged in extreme sports in Hawaii; " Mysteries ", 6 half hours on subjects such as the sphinx and the tomb of Jesus; " Stag ", 30 half hours focused on bachelor parties and the problems they cause with brides-to-be; and "Billionaires Car Club", the lifestyles of some of the world's richest men.
What programs will be in demand at MIPTV 2007?
I believe more semi-scripted reality programs will be most in demand. Young viewers are trending more and more to this kind of content on linear and non-linear platforms. |