Viewpoints: acquisitions strategies

Natalia Scherbakova CEO NOX FILM

What are your acquisition strategies?

In our acquisitions, we are looking for contemporary trends and viewers' preferences that are changing very quickly in modern times, but at the same time, we rely on our key strategy of the company - we choose programs that make people think, that develop and help the viewer to grow, intellectually. We offer them "smart programs". When we choose products, we pay close attention to what things this or that program can teach, we look for positive content; we follow our method through the choice of any genre: animation, documentaries, family films, etc.

What programs are you looking for?

If we are talking about documentaries, we are very interested in subjects devoted to humans: from the life of famous people, to the mysteries and the secrets of the human mind. Concerning animation, our priorities are focused upon edutainment programming. For features, we are interested in family films.

What are your goals for MIPTV 2007?

As any distribution company, we are interested in expanding our catalogue and finding new partners. At MIPTV 2007, we are planning to set up new business relations with those companies that only enter the Russian television market, and with those companies that are interested in a presence on the Russian regional television market and CIS, to strengthen their positions.