Viewpoints: sales strategies

Anca Dinescu Mediapro Distribution Romania

Can you tell us about your activities?

MEDIA PRO is the largest and the most developed media group in Romania, which has been operating for over 10 years now in one of the most competitive countries in Eastern Europe, having under its umbrella, companies such as: MEDIAPRO PICTURES, one of the largest, most highly-equipped and conveniently priced studios in Eastern Europe; Mediafax, the eldest and most professional news agency in Romania; Pro Video - the Warner license in Romania and no. 1 in home video distribution company; Hollywood Multiplex, the first and the most successful multiplex in Romania, TV channels such as: PRO TV - the leading TV station in Romania, ACASA TV - women oriented television, PRO CINEMA - specialized in series and movies and PRO TV International (created for more than 10 million Romanian people living abroad), internet division, advertising, publishing company etc. Our company, MEDIAPRO DISTRIBUTION, part of the MEDIA PRO Group is a quite new division which was created last year, in order to handle the distribution of the content of the MEDIAPRO PICTURES productions, and to distribute all the rights in Romania concerning the acquisitions made from independent producers such as: the Weinstein Company, Lakeshore Intl., Focus Features, Capitol Films etc, but also to distribute all the rights in the region concerning the acquisitions from independents of successful motion pictures, which have been already acquired in the past Film Festivals. Our main goal is to establish a name in the region as an important provider of quality local content, but also as an important distributor of high-quality motion pictures.

Daria, My Love

What programs did you sell to European countries in 2006?

Even though we are a young company, MEDIAPRO DISTRIBUTION has already sold some of its most successful formats, high-value productions from MEDIAPRO PICTURES such as: the telenovelas "Tears of Love" in the Ukraine and in the Republic of Moldova, "Women Stories" in the Czech Republic, and the distribution crossed European borders into Mexico as well, where we sold two telenovelas "Tears of love" and "Daria, my love". Concerning programs, we sold "Women Stories" in Croatia, "Good guys" and "Dream Woman" in Hungary, and "Sins of Eve" in the Republic of Moldova.

What titles do you have on the air in European countries?

Since November 2006, the Croatians have been able to watch "Women Stories", followed by everyone else who bought our productions.

What new programs will you bring to MIPTV?

MEDIAPRO DISTRIBUTION is currently preparing a wide range of programming available for distribution such as telenovelas, sitcoms, TV movies and feature films. At MIPTV, we'll have three telenovelas such as: "Tears Of Love", "Daria", "My Love" and "A Movie-Like Romance", two sitcoms: "The Immigrants" and "Neighbors Forever", the police series - "Good Guys", as well as some Romanian features: "The Looney Brothers" (starring Mugur Mihaescu, Radu Pietreanu), "California Dreamin" - "Endless" (starring Armand Assante and Jamie Elman), directed by Cristian Nemescu, and "Tears of Love" - the movie, which continues the story of the most successful Romanian telenovelas with the same title.