European Animation & Children Programming

Patrick Elmendorff
General Manager
Studio100 Media

Can you tell us about your sales strategies in Europe ?

Our main sales strategy is to evaluate and market all television and ancillary rights i.e. home entertainment, merchandising, mobile etc and to build long-term professional relationships with key broadcasting partners in Europe.

The House of Anubis

Can you name the most important European countries for your sales?

The key European territories for sales are Benelux, Germany, Austria, Switzerland, France, UK, Italy and Spain. Eastern Europe is an exciting market, which is constantly growing and becoming more important.

Can you name the titles that performed well on European TV Channels in 2007?

Within the home territories of Benelux many of "Studio100"' s titles performed exceedingly well within their target group. "The House of Anubis", "Studio100" (Belgium) production performed particularly well and has been the number one show on Nickelodeon Holland.

What European countries are you interested in targeting in 2008?

Our goal, subject to availability, is to place all our titles in as many European territories as possible.

What are your new titles for MIPCOM 2007?

Studio100 Media began operating in July 2007 as a global services operation and rights management platform in the family entertainment sector. Based in Munich the company is a 100% subsidiary of Studio100 (Holding), Belgium. We have a wide selection of great children' s programming in our portfolio on offer at MIPCOM but our main focus will be the brand new pre-school puppetry series Big & Small which is currently in production. The show is co-produced with Kindle Entertainment, 3 J' s Entertainment and the BBC in association with Treehouse TV and it is our first co-production. We are very excited that we can kick-start our first market with such an amazing project and with well renowned partners. We will also be presenting Studio100' s existing portfolio including titles such as "The House of Anubis", "Bumba the Clown", "Mega Mindy", "Spring" and "Pete the Pirate".