Format Trade in Europe

Sergey Latysov
General Producer
Salia Productions
Netherlands

Can you tell us about your company?

Salia Productions was founded and has been working on the European multimedia market since 1994. It specializes in the development and production of video and television products. The creative team is one of the most important characteristics of our company. Salia Productions is located in the centre of Europe, it mostly consists of a Russian speaking staff, and we united a European structural organization and a Russian creative approach for our work.

Villa of marriage

What have you produced?

For the last 13 years, we have produced about 230 hours of television and film products. First, we were involved in production of commercials and music videos. The production of "Pastcrash", based on Michael Veller's novel in 1998, was our first success in the field of production. During 2003-2004, we developed our new music competition format « Clipmaker' s Studio ». This is an entertainment show that will be very interesting for music TV channels. In « Clipmaker' s Studio », several talented up & coming musicians pass through a casting competition and receive an opportunity to become the director, and shoot their very own first music video. Viewers receive access to the stage where dreams become realities under the direction of these musicians. Viewers and specialists choose the winner, and the author of the clip receives an award. Also, in 2004, our company developed «Villa of marriage», a new dating format that we presented to a wide audience. We then produced 16 episodes in a Russian version of this format.

What is the idea behind «Villa of marriage»?

The idea of the format is very simple: The contestants of the show look for their fiancées in another country. The more different the culture, style of the life, habits and mentality of the country, makes the show look much more interesting. As an example, there are Americans arriving in Japan, Europeans in Asia and vice versa.. The development of relationships, intrigues and emotions, and the club of the film travels, can be found in one program. And a flexible system of rules and restrictions will always allow TV channels or production companies to find their own strategy and to make the show captivating and interesting.

Do you have any new titles?

The last year, we presented a new format with the elements of a game and reality. In our new format "The X Location _ Window into the Uncertainty." we offer contestants the ability to use their knowledge and logical thinking in order to overcome fatigue, obscurity and uncertainty. The contestants of the show arrive in an unknown city, and then they are placed in an isolated room with a limited view from the window to one of the streets of this city. Until the end of the day, they have to try and guess the name of the city where they are. Our company prepared several variants of the rules, restrictions and the withdrawal of the contestants from the game, as well as several scripts on a continuation of the show, in case of a victory or a loss in the first and continuing episodes. Please feel free to contact us in order to receive detailed information about our formats.