Viewpoints: acquisitions strategies

Chao Min
Director, Digital Content Development Dept.
Chunghwa Telecom Co., Ltd.
Taiwan

What are your acquisition strategies?

As National Communications Commission forbad Chunghwa Telecom to manage any channel on our Multimedia-on-Demand (MOD) platform, the currently focus is on our video-on-demand service.  My acquisition strategies are to strengthen the VOD/NVOD content and also bring HD programs. 

What programs are you looking for?

I am looking for the following categories: Hollywood movies, Classic Chinese movies, European feature films and US independent production movies, Movies from countries other than mentioned above, European TV movies and TV series, High-quality documentary programs, Animations, Infotainment programs, Sport events.

What foreign programs did you buy this year?

Hollywood movies from Sony Pictures, Warner Bros and 20th Century Fox, BBC Worldwide documentaries, NHK documentaries, Major League Baseball events.

What national programs did you buy this year?

We bought products from the USA, UK, and Japan.

What are your acquisition plans?

I plan to start from mainstream and work toward niche programs.