Viewpoints: acquisitions strategies

Dorine Baas 
Vice President Home Entertainment Continental Europe 
Sony BMG Music Entertainment
United Kingdom

What are your acquisition strategies? 

Music is key for our business so that is a main part of our strategy. We look for properties that either have a musical spin off, contain an element that develops new music, create new musical talent or has the ability that pushes our sales of music.

What programs are you looking for? 

For a worldwide development, we are currently looking into 6 -12 year old musical driven programming and we are looking into 13+ programming that fits our strategy written above. 

What foreign programs did you buy this year? 

We participated in " PopSecret " of Futurikon, and we are still working on a participation deal with a big Canadian production house 

What are your acquisition plans?  

e would like work on cooperation with a Children Broadcasting Station, a producer and us on a European level in order to develop the next big thing.