Viewpoints: acquisitions strategies

Elana Closenberg
Acquisitions Manager
African Business Channel / The Home Channel
South Africa

What are your acquisition strategies?  

The Home Channel has been broadcasting Saturdays and Sundays since May 2005.  On October 15th, 2007, we will be broadcasting 7 days a week, 18 hours a day.  I therefore have to acquire many more hours of international programming to fill these slots.

What programs are you looking for? 

Since our launch, we have acquired Design, Decor, Home Improvement, DIY and Gardening shows with our expansion I am also looking for programming on LifeSkills - this includes nutrition, health, fashion makeovers, personal finance, relationships, etc.  I don't mind were programs originated; however, we only broadcast in English.

What foreign programs did you buy this year?   

In recent months, I have bought over 1 000 hours from a wide variety of international companies.  

What national programs did you buy this year?    

We have our own production company and therefore produce our own local/national programs.  

What are your acquisition plans?   

To find the best programming for our channel.