Viewpoints: acquisitions strategies

Galya Halaui
Head of Acquisitions & International Strategy
Hop! Channel Ltd
Israel

What are your acquisition strategies?

As a privately owned company, we are not committed to any specific big international production house and we have the freedom to do the best cherry picking of the best preschool shows at MIPCOM. However, all our programs must be free of any kind of violence and they usually have an additional educational value.

What programs are you looking for?

We are looking for all kinds of animation genres (clay, 3D, 2D) as well as puppets and some live action. This coming MIPCOM we are specifically looking for drama animation for preschoolers and detective stories for our young ones.

What foreign programs did you buy this year?

" Bob the Builder " (the new season), " Big Foot Presents Meteor " and " The Mighty Monster Trucks ", " Lazy Town ", " Strawberry Shortcake "  (the new season).

What national programs did you buy this year?

As we are not committed to any specific production house, we buy the majority of our programs from around the world: Australia, Japan, Europe and North America. Our national programs are mostly original productions that we create.

What are your acquisition plans?

To buy hundreds of hours for 2008 and 2009 onwards, the best infotainment preschool shows.