Viewpoints: acquisitions strategies

Katherina Afanasyeva
CEO
API Production, LLC
Russia

Can you tell us about your activities?

API Production, LLC (www.apiproduction.com) - is a full service company. We produce (talk shows, documentaries, animation, and all kinds of video products), Post-production, Sales, Acquisitions-for-clients, and of course, we represent foreign companies in all Russian Territories and the CIS, becoming their distributors. We are quite young on the International TV and Video Market. In addition, MIPCOM 2007 is our first Market, but the professionalism of the team guarantees our success. API Production follows the trends of the Telecommunications market very closely, and we do our best in order to be " on-the-wave ". Therefore, today we are extremely interested in New Media, DVBT, short programming and hi-quality content for VOD. 
 
What programs are you looking for?

We are not interested in acquisitions themselves; it is not only in our interest to buy content and then distribute it. We are looking for concrete themes for each client we have in our territory. So, as it was mentioned above, during MIPCOM, we will be looking for: Short drama series (1-5 minutes each episode), short animation, short programs about cooking, traveling, science, Hi-definition documentaries about traveling, science, nature and, everything unusual, channels which still do not exist on the Russian Market, and of course, companies looking for partners in Russia and the CIS, that are in need of representatives or agents.
 
What are the new titles you will bring to MIPCOM 2007?

For MIPCOM, we are proud to showcase the documentary " Way of the Brothers Nobel ". It is the great story, based on the business relations between Sweden and Russia, concerning the historical view of the example of a genius, well known all over the world, Mr. Nobel. " Games of wolfs " - 1-minute stories about packs of wild wolves, unique natural shooting from one of the most primeval forests in Russia. We are also happy to offer 3 stories about Firemen (13x90''), classical stories from national folklore to Shakespeare made the modern way (13x90''), and the adventure of mega-guy " Kozya ", who is smart, cute, and truly funny (23x90''). And finally, the new direction of our business - footage. We really do have a great amount of footage from Space, to interviews with famous Russian sportsmen, forest fires, all-seeing Vanga, unexplored wilderness, and daily news from the capital of Siberia.