Viewpoints: acquisitions strategies

Joanna Pogorzelska
Channel Director
PLANETE Poland
Poland

What are your acquisition strategies?

We conduct research, which helps us find out the needs of the viewers. As Planete viewers are very demanding, we are looking for the best, festival awarded programs from all over the world. Due to the fact the completion on the Polish market grows constantly, we try to be as fast in the decision making as possible. We buy docs, which are both ambitious and interesting at the same time, dealing with both global and local issues.

USHUAIA

What programs are you looking for?

We buy a wide range of genres: from history to current affairs, from science to arts. What we are not interested in are reality shows. Origin of our programs: all regions of our planet. However, according to the Polish law, 51% of the production must come from Europe.

What foreign programs did you buy this year?

Many of them. We broadcast 90 hours of premiers every month, so it is really hard to enumerate the titles. One of the most successful was the " USHUAIA " series, other examples: " Murder Ball ", " Tales of a Rat Fink ", " The Swenkas ".

What national programs did you buy this year?

"Gwiazdor" (A star): biography of one of the most popular pop singer in Poland Michal Wisniewski, "Tsunami": a program by Krystioan Matysek, famous director of multiawarded "With beak and claw", a few wildlife series.