Miracle Screenings. MIPCOM 2007 issue. October 2007. No.19

What are your acquisition strategies?

The business objective of World Media Rights is to build up and trade a portfolio of television rights that will be highly attractive to broadband platforms and TV Networks across the world.
Our acquisition strategies evolve from the need for all our content to be easily and instantly accessible for the international market and to be adaptable for new digital platforms and channels. World Media Rights likes to invest in content with a long shelf life that can be refreshed, expanded and reversion as required.

What programs are you looking for?

World Media Rights as a relatively new company in the international market is concentrating initially on two genres - factual and entertainment. WMR believes factual and entertainment programming has global appeal and is particularly valuable in meeting the content needs of new digital platforms. Also over the last few years there has been a convergence of factual and entertainment genres with broadcasters finding most success with the hybrid of factual entertainment. Documentaries often now need to incorporate entertainment values and entertainment programming is especially successful when it engages with reality formats.

What foreign and national programs did you buy this year?

World Media Rights made its first major acquisition in May this year of over 800 factual programs from UK independent Nugus Martin Productions. WMR also purchased outright NMP's entire archive library. This significant investment provides WMR with a substantial core of internationally proven content. NMP have made many series for US and UK broadcasters and programs like " World War 1 " in " Colour ", " Battleplan ", " Great Romances " of the Twentieth Century and " Churchill's Bodyguard " have proven themselves as ratings winners for audiences all over the world. WMR is looking forward to building on this success in the future.

What are your acquisition plans?

World Media Rights is looking to expand its catalogue of programming rapidly over the next year. Discussions are already advanced on a major European acquisition of entertainment programming and WMR is working with ICM in America to identify and secure key acquisitions of US programming and series. For the moment, WMR will be concentrating on factual and entertainment but in the future, we might take a look at the areas of programming for children and family. The world market for television content is going through a period of rapid change and World Media Rights is determined to be at the cutting edge of meeting audience expectations.

E-mail: info@miraclescreenings.com