Viewpoints: acquisitions strategies

Leland Ling
CEO
LIC Australia (Beijing office)
China

What are your acquisition strategies?

Any high quality documentary and factual programs with attractive stories and fresh knowledge related are always under our preferential consideration to purchase, but we are less interested in hosted or too local programs.

What programs are you looking for?

We are always looking for nice documentaries, especially brand new ones, such as interesting docudrama, wildlife, warfare, history, science, human interest, etc. (Considering origin, we are more interested in the programs which are made by those developed and Western Countries, but not Asian country-made programs).

What foreign programs did you buy this year?

We purchase over one thousand hours documentaries to fit our four different daily slots in China.

What national programs did you buy this year?

We bought some 20 hours this year, only limited in history and social issues from China.

What are your acquisition plans?

We look forward to developing more business relationship s with different suppliers around the world, in order to meet our increasing needs.