Viewpoints: acquisitions strategies

Richard Rowe
Acquisitions Executive
Turner Broadcasting

What are your acquisition strategies? 

We are looking for comedy, comedy/action for boys aged 6-12 for Cartoon Network.  We seek live-action gender-neutral comedy for Boomerang; and interactive, educational and entertaining preschool shows for the 2-5 year old audience on Cartoonito.

My Spy Family

What programs are you looking for? 

Concept and execution is more important than origin.  However, shows with a British sensibility are slightly more preferable for our preschool audience.

What foreign programs did you buy this year?

"Barney" (season 11 HIT), "Brave" ("Kickstart"), "Best Ed" (9 Story), "Hello Kitty Stump Village" (Crei), "The Latest Buzz" (Decode), "Life with Derek" season 3 ("Shaftsbury"), "Fluffy Gardens" ("Monster"), "Storm Hawks" ("Nerd Corps"), "Caillou" ("Cookie Jar").

What national programs did you buy this year?

"My Spy Family" ("Kindle"  - original commission), "Fraggle Rock" (HIT), "Adrenalini Bros" (Pesky), "Go Get a Grown Up" ("Handle and Spout" - original commission), "Cartoonito Karaoke" ("Handle and Spout"- original commission).

What are your acquisition plans?

To acquire, pre-buy and commission content that offers our audience a chance to grow with our brands.