Viewpoints: acquisitions strategies

Rishi Parekh
Content Acquisition
IOL Broadband Ltd.

What are your acquisition strategies?

The high growth in digital content offers significant opportunities for IPTV service providers. IOL Broadband Ltd is India' s first IPTV service provider and leading Broadband Multimedia Content Aggregator. The Acquisition strategy involves: Develop and grow international and local content pipelines / networks; Source new content providers; Negotiate licensing and acquisition deals to further expand the company's content offerings; Develop the local content market, in line with the company's strategic, distribution and advertising initiatives, while keeping a global view; Explore alternative content acquisition activities to reduce cost of content.

What programs are you looking for?

Movies (English), Music (English), Documentaries (All Genre), Music Videos, Educational Content, Broadcast Channel Rights, Soap Operas (TV Serial Rights), Spiritual Content, Cartoons and Animation, Health & Lifestyle, Travel & Tourism, News (Local & Global), Sports Games.

What foreign programs did you buy this year?

Movies (English), Music (English), Documentaries, Music Videos, Educational Content.

What national programs did you buy this year?

Movies (Hindi and Regional Languages), Music (Hindi and Regional Languages), Documentaries, Music Videos.

What is your acquisition plans?

IOL has tied up with a consortium of major Hollywood studios for providing Hollywood content. It has also secured IP rights for several Hindi and Regional movies. IOL has also collaborated with all the leading eLearning companies, thus making IOL Broadband one of India' s leading Broadband Multimedia Content Aggregator. IOL broadband Ltd. is looking to aggregate content on outright basis or Revenue Share basis for a period of 5 years for IP Rights and / or Cable & Satellite Rights.