Viewpoints: sales strategies

Stephen Ellis
President
Ellis Entertainment

Can you tell us about your sales strategies in Europe?

Our company has been in business for more than 40 years, so in that regard, Ellis Entertainment is a fairly know entity with a majority of buyers. As well, we regularly exhibit at the key European markets and supplement that with desk-side one-on-one visits in between the markets. As well, a fair amount of our programming works for pan-European basis.

Can you name the most important European countries for your sales?

The most important countries for are us in terms of where we' ve experienced the most sales and ratings successes are, UK, France, Germany and Spain. We' ve also been attending DISCOP the last few years to help further build our relationships with broadcasters in Central and Eastern Europe.

Do you have titles in prime time on European TV Channels? Can you name us titles that performed well on European TV Channels in 2007 year?

"Our Tank" Overhaul series has aired on UK TV History and Viasat' s Explorer channel,

and both have us back for Season II, so it has been a successful show for them in prime.

Our original "Something about Mary Magdalene" special aired on the ITV Network in the

UK. As well, "Side Show Stars" had a strong showing in Spain on Odyessa.

What new titles do you offer at MIPCOM 2007?

"The Right Fit "- Host Michelle McCree helps viewers look and feel their best, profiling individuals striving to achieve their goals in areas such as relationships, fitness, nutrition and alternative healing. "Modern Manners" - a new way of looking at manners and etiquette in everyday life. Episodes in the series include subjects such as Korean dining do's and don'ts, novelist Russell Smith on dealing with annoying email, why our politicians cannot behave themselves and our guide to enjoying a bridal shower. "Women on Top" - Twenty-six successful women have dream jobs in fashion, cosmetics and music industries, but the question is how did they go from wanting it to getting it? The best of the best reveal how they landed their sensational careers and made their way to the top.