Viewpoints: sales strategies

Geraldine Gonard
Sales Director
Imagina International Sales
Spain

Can you tell us about your sales strategies in Europe?

Our first European market for the ready-made product is the TV channels from Western Europe, mainly from Italy, France and Portugal where our TV series, programs and features films are now very popular and well accepted. Once we get good audience results in these countries, we concentrate our sales efforts on the Eastern European countries and Scandinavian countries where we also noted an increase interest in the Spanish production. We follow the same strategy for our formats, the Western European market is one of our main market for adaptation of our TV series and programs, the local version of the TV series "Los Serrano" has been a success for example in Italy. Recently, we closed several deals with Eastern European countries where we hope to get also good results.

The Boarding School

Can you name the most important European countries for your sales?

France.

Can you name the titles that performed well on European TV Channels in 2007?

"Los Serrano" (TV series), "One step forward" (TV series, also called UN, DOS, TRES), "Mi Lovely Neighbours" (TV series).

What are your new titles for MIPCOM 2007?  

"The Boarding School" (TV Series, 14x60'), "Countdown" (TV Series, 13x50'), "Paco' s Men" (TV Series, 53x60'), "Holy Week" (Documentary, 25'), "Red&White" (Documentary, 26'), "Wings Over Antartica" (52'), "I Know What You Did Last Week" (Magazine, 200x60'), "Around The Planet" (Travel Guide, 39x50').

What European countries are you targeting in 2008?

Scandinavian countries, Germany, Russia, Poland, Rumania.