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| Miracle Screenings. April 2008. No.21 | |
Viewpoints: acquisitions strategies
Sharon Rechter What are your acquisition strategies? At BabyFirstTV, we are always looking for new and engaging educational content for our young viewers, babies between the ages of 6 months and 3 years of age. Our acquisition strategy is to find unique content creators, who can give a fresh perspective to well-known topics such as math, colors, words and social skills. What products are you looking for? We are looking for both animation and live-action content and since we are currently distributed in over 80 million homes world wide, we are looking for programming from almost every country. Since BabyFirst is a TV channel for babies, story lines should be educational and simple, and may not have any violence or inappropriate content. What were your key acquisition deals in 2007? We were pleased to co-produce SHUSHYBYE BABY with The Shushybye Company. Twenty-six episodes were produced and the show has become highly popular among BabyFirst's target audience. What are your plans for MIPTV? Shop, shop, shop … for high quality content! |
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