Viewpoints: acquisitions strategies

Jadranka Blanusa Vuckovic
President
CENTAR FILM Ltd.
Serbia

What are your acquisition strategies?

My intention is to maintain, and to enlarge to a certain degree, the quantity of programs for TV stations, always obtaining its highest quality, for which my company, CENTAR FILM, is well known in Serbia. Otherwise, CENTAR FILM is opening an ART CINEMA in Belgrade. This theater (up to 80 seats), shall be of a great significance for Belgrade, considering that that kind of theater doesn't exist at all. It means

we do need feature films, artistic ones, that are approved, with their nominations and awards, at the various film festivals all over the world. It would be very difficult to justify expenses, but Belgrade deserves it.

What products are you looking for?

Our primary interest is to find good long series, series and mini series that satisfy a sophisticated taste of our average television audience. Of course, there is an interest for feature films, as well as for documentary programs of an educational and lifestyle profile. A new, interesting and unusual format is always welcome. The origin of the before mentioned programs doesn't matter, really. What's important to me, is to keep standards about what I was talking about, in answering your first question.

What were your key acquisition deals in 2007?

We have been dealing a lot and for a long time with RAI TRADE from Rome. It happened in 2007, as well. This, long lasting collaboration, benefits both parties in every way.

What are your plans for MIPV?

My plans for the upcoming MIPTV are already made, and nearly realized even before. This is an opportunity to meet old partners, to make new ones, to exchange thoughts and ideas. It is opportunity for CENTAR FILM to present its own film library (in last 40 years more than a 100 feature films and a number of documentaries). Names like Paskaljevic, Markovic, Sijan, Karanovic, Pavlovic, famous Serbian film directors, are pure and firm artistic guarantees for films produced by CENTAR FILM.