Viewpoints: acquisitions strategies
Iginio Straffi
Chairmen and CEO
Rainbow SpA
Italy
What are your acquisition strategies?
We will focus on expanding the broadcasting of Winx in the few territories left, and in general, we plan to improve our penetration in the Eastern Countries and in the Latin America, as these markets are growing and will be strategic for the future. Also, China and Japan are on our priority list. A big effort will be done to promote our new series WINX 4 th and HUNTIK worldwide.
What were your key deals in 2007?
Winx Club Series 1&2&3 in Baltic Countries and Ecuador, Winx Club Series 2&3 in Portugal, Winx Series 3 Cartoon network Latin America, Monster Allergyin Finland, in all Middle East Region and English speaking Africa, Huntik in Finland, Israel, Turkey and in English speaking Africa .Not to mention our latest Deal (closed in January 2008) for the 3 Series of Winx with CTC Russia, Moldova, Kazakhstan, Uzbekistan and Belarus.
What are your plans for MIPTV?
At the next MIPTV, we will promote the new series of "Winx Club" (4 th series of 26 episodes), the new series "Huntik" - Secrets and Secrets co-produced with Big Bocca, the new series of "Monster Allergy" (2 th series of 26 episodes). The three titles we are presenting are comedies and action adventure targeted to kids 6 to 12-years-old. |