Viewpoints: acquisitions strategies

Ninnie Kuller
Head of Program Acquisitions/International Relations
UR/Swedish Educational Broadcasting Company
Sweden

What are your acquisition strategies?  

Trying to find the best programs, in different parts of the world, to have a variety of good programs.

What products are you looking for?

Educational programs for all ages. We do not believe that you are less interested in learning after a certain age. Start to buy for pre-school and have also slots for older people. As well as good programs for "new Swedes" in their native languages. This is very important for women who don't always have the opportunity to work outside of their own house. We buy children's programs. Longing to see more documentaries for youth. Language programs and current affairs for our Knowledge Channel, as well as for our main Channel. As mentioned before, trying to find programs covering the whole world and the various cultures.

What were your key acquisition deals in 2007?  

Series about Health and Science

What are your plans for MIPTV?  

Finding approximately 140 outstanding Hours!