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| Miracle Screenings. April 2008. No.21 | |
Viewpoints: acquisitions strategies
Sonja Kokovic What are your acquisition strategies? Since the beginning our company's concept is based upon the acquisition and distribution of the educational program which will, first of all, educate and inform the audience in a popular way. Those programs are not meant for one use only, they are not going to be immediately forgotten after being watched.
What products are you looking for? First of all, we are interested in buying documentary programs. They are always interesting, for every country and every television. Each television with a good program scheme is nearly always interested in a documentary film upon actuality, whether it treats a scientific subject, some world event or a social happening. Most countries produce these types of films, so that our choice does not define the film origin, but its quality. What were your key acquisition deals in 2007? We successfully started the cooperation with Danish television. We bought programs for children and adults, the series "10 Fair y Tails by Hans Christian Andersen" and "A Royal Family". We hope to continue our cooperation, as they have a rich offer of documentary programs. What are your plans for MIPTV? At the moment, we try to realize the acquisition of a couple of Russian serials which are based upon the works of Russian authors. That process is pretty slow, but we hope to realize our plan successfully. We are also interested in educational programs. People in Serbia like watching TV. According to that fact, I think that we must offer them this kind of programs, not only entertainment programs. |
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