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| Miracle Screenings. April 2008. No.21 | |
Viewpoints: acquisitions strategies
Li Yi What are your acquisition strategies? ICS is targeting not only expatriates living in Shanghai, China, but also those native Chinese who are eager to learn English and know more about Western Culture. We acquire feature programs new to the Chinese audience and try to bridge the culture difference between the East and West. What programs are you looking for? We are looking for English TV program ranging from culture, lifestyle, health, sports, business, family to entertainment shows. The program length could be no longer, than 24 min or 48 min and it would be better if the program can be subtitled with Chinese. |
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