Viewpoints: acquisitions strategies

Natalia Scherbakova
Films Purchase Manager
TV Channel "ZVEZDA"
Russia

What are your acquisition strategies?

TV Channel ZVEZDA – the first state-patriotic TV channel in Russia which basis in principles of objective and moral. One of the main ideas is maintenance of indissoluble communication between generations of tele-viewers. Therefore, Gold reserves of native cinema are basis of our film-display: the best Russian feature films, serials and documentary cinema. Since 2008, ZVEZDA has expanded film-display borders and we show both foreign films and serials at the moment. First of all, there are cinema of detective genre, historical and military dramas and also films for children. We essentially do not show naturalistic details of criminal histories and violence over the screen... Our Channel is positive TV channel, which possible to watch any time without lead children from the screen.

What programs are you looking for?

Feature film, Documentary, Serial. We are interested in detective serials, military dramas, and documentary cycles devoted to historical military events, new military technologies, histories of the weapon and military techniques.  We also interested in Documentary cycles about the surrounding nature, interesting discoveries, and extreme travel.