Viewpoints: acquisitions strategies

Serdar Temeltas
Acquisitions Manager
Alparslan Yapim
Turkey

What are your acquisition strategies?

Our main strategy is to focus on having really outstanding and charming programs, which is going to attract the taste of majority of different groups of customers. As we in prior consider the need of our related markets, we care a lot of attention to acquire right sellable programs, at right time and at right place. Thus our existing range of products are established with high quality and mostly preferred programs, our strategy is to keep our reputation in our markets with our main approach. It is very essential for us to firstly introduce new special programs to our markets and meet the expectations for new and outstanding products. Moreover, there are also various type of buyers located in our territories, we classify them depending on their different financial, social and cultural circumstances as well. Therefore, we are evaluating all categories of the programs according to actual interests and changing needs of our broadcasters.

What programs are you looking for?

As the general trend and the interest changing constantly, it is rather difficult to say something specific. However, for instance recently we are very much interested in well-known'old programs'which have been successful in the past and besides that'new released', high quality special programs such as different kinds of documentaries, animations, children programs, series, feature films and primetime series. Relating the all-regional markets which we have been acting in years, we will continue

to meet with all high quality program producers and distribution companies whom would be interested in marketing their programs at our fast developing market and who would like to make long term and regular relation with our company.