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| Miracle Screenings. April 2008. No.21 | |
Viewpoints: acquisitions strategies
Anne-Carole Nourisson What are your acquisition strategies? Vivendi Mobile Entertainment, a company of the Vivendi group, has just recently launched in France under its consumer brand zaOza; VME aims to be at the forefront of innovation and creativity by actively seeking out talent for this new world of content, like any other media. Our editorial and acquisition strategy is highly distinctive, offering an eclectic mix of innovation, emotion and R&D, not to mention a playful, off-beat style. We are keen on offering a good balance of big name content and fresh talent,
What products are you looking for? Vivendi Mobile Entertainment is ready to invest and looking for high quality, exclusive and original content for mobiles and PCs (eg videos, music, images, games, ringtones..); the scope is wide, entertainment driven, with a view to appeal primarily to people in the 15-35 age range, though our service is designed for all age groups and types of users; we're programming both local and international content. What were your key acquisition deals in 2007? zaOza has actually just launched in France a few weeks ago, so I'll be able to tell you a lot more when you ask the question at MIP TV 2009 J … we work across the board within the entertainment universe, but to stay within the audiovisual world, to name a few, we're working with Aardman Animation Studios and its "Angry Kid "series property, and the "Moot Moot" series property, an animated concept created by Eric and Ramzy, two famous French comedians- and stay tuned for the next ones to come ! What are your plans for MIPTV? To share with the right owners, the new zaOza experience … and to widen our digital content catalogue for International mobile and PC exploitation … |
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