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| Miracle Screenings. April 2008. No.21 | |
Viewpoints: sales strategies
Arturo Galvan Can you tell us about your sales strategies? Our strategies are as diverse as it is our product portfolio and the type of customer we approach. We can customize our interactive productions to the needs and budget of our customers so we make sure is always a win-win deal. From super productions were we take care of TV production, setting up all internet required stuff, mobile phone and IVR platform integration to less intensive formats were our customer use part of its existing structure we find the right fit to all occasions. The beauty of many of our creations is that they can be a section of an existing program or an extension of a current idea, therefore existing TV production is used in these cases.
We have offices and operate in Mexico, Spain, Chile, Colombia, USA, Argentina, Panama, Peru, and Ecuador. The first four are our main markets so far and we are now in the process of opening new markets across western and Eastern Europe and Middle East. We operate either in alliances with local producers or sending our own producers to the country. We also have plans to set up office in key countries where we close certain number of deals. We launched our "Ligamania" format in Mexico and Spain. This is a very popular virtual football game that adds entertainment to the sport programming while making the audience be part of the show. We want to start doing business in European markets and some deals are in progress for eastern European countries. In a few weeks, we will be announcing the start of "Ligamania" and "Top Bikini" in those markets. We target channels with a strong focus on light entertainment or sports. Any channel with a sport news program could benefit from "Ligamania" and the revenue stream produced by interactivity and mainly by sponsorship as football constitutes a hot topic for advertisers. We also target European producers and content sellers to offer them our sales platform in 9 countries across America plus Spain. We would like to distribute, co-produce or license European concepts in our markets. Any serious player wanting to enter all Spanish speaking markets should see what we have to offer. Liga managers and agents. Many times this have been on the mind of TV producers all over, now we made it happen and are testing the concept in Peru with top rating Frecuencia Latina TV channel. Besides, a new IPTV platform is one of our newest creations. We call it IPTV 2.0 since it is the merge of a IPTV solution and a social network. This is the perfect ingredient to avoid the migration of audiences from TV to Internet. Our IPTV 2.0 gives the user the possibility to chat, interact, see friends and more... without leaving the TV stream. Actually the TV content is at the centre of our platform. Users can chat about the football game that is being broadcasted on the screen, their favorite soap opera, movie, cooking program... All our other existing formats and new features were improved, making them faster and easier to set up, thus more attractive to the audience and better prepared from the business model point of view. |
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