Viewpoints: acquisitions strategies

Adalat Aliyev
President
LIDER media holding
Azerbaijan

What are your acquisition strategies?

Well, the proper quality of the good is our priority, as it provides the high ratings and leads to obvious increase of our channel's viewers.

What genres are you looking for?

The varieties of genres we choose depend on our viewers' demands and sphere of interests. As usually this list includes movies, serials, sport, entertainment and some musical programs.

Please tell us about titles of some domestic (local) and international products that you have acquired this year?

Well, our male viewers would be pleased as we have purchased rights to broadcast French Football League and Ultimate Fighting Championship UFC. Moreover local sitcom "Family Jennie" and «Extra sense» show program about paranormal events are also included into this list.

How many hours of programming will you acquire this year?

It might be about 2000 hours.

Tell us about your preferences if you have any. Which countries' products are the most important for you?

We are glad to cooperate with a lot of leading TV companies. The geography of countries, we have established relations with, is wide and we appreciate contribution of all our partners and consider them equally valuable".