Viewpoints: acquisitions strategies

Chiyo Yanagita
Manager, Programming and Acquisitions, VOD department
Jupiter Entertainment Co., Ltd.
Japan

What are your acquisition strategies? 

Looking for contents that suit the J:COM audience, affluent senior men and his family. HD contents as approximately 35% of our households own an HD-equipped TV set.

Wang Geon (KBS)

What genres are you looking for? 

Movie, drama and animation. TVM and DTV included.

Can you give us several titles of domestic and international products that you acquired this year? 

"Speed Racer" (day-and-date and HD movie), "American Gangster", "NYC Tornado Terror", "Sopranos", "Pokemon", "Jewel in The Palace", "Wang Geon".

How many hours of programming will you acquire this year?

More than 2000 hours.

Products from what countries are important for you? 

USA and Korea.