Viewpoints: acquisitions strategies

Hiren Gada
Director
Shemaroo Entertainment
India

 What are your acquisition strategies?

We are interested in film category and non film category. We are looking for all rights on new theatrical releases, strong catalogue titles for older films, and animation theatrical releases. We are interested in non fiction programming and we need to understand demand, market-size, and possible revenues.

What genres are you looking for?

In the film category, we are looking for action thrillers, comedy, children's, including animation. In non-film category, we are looking for edutainment, wellness, television content, lifestyle, spiritual and music among others.

Can you give us several titles of domestic and international products that you acquired this year?

Among domestic products: "Bal Ganesh", "Ghatothkach", "Master of Magic", "Mere Baap" "Pehle Aap", "Manorama", "Six Feet Under". Among International products in the non film category we have acquired "Deepak Chopras - The Seven Spiritual Laws of Success" and "How to know God", "The Secret", "Discovering History Series", "Literature Series: Shakespeare's Macbeth", "Midsummer Nights Dream", "Taming of the Shrew" and "Much a do about Nothing". In the film category we have film titles acquired from studios such as MK2, Pathe, Studio Canal and Lakeshore International among others.   

How many hours of programming will you acquire this year?

Approximately 100 hours to 150 hours.

Products from what countries are important for you?

Products from US, UK, France, Spain, Germany, Japan.