Miracle Screenings Magazine

   International magazine covering the business of television and film

About Magazine
Advertise
Thanks
Contact us

 
Main Page Contacts
 
 
Miracle Screenings. April 2009. No.26 - MIPTV 2009 issue

Television Markets

Eurodata TV Worldwide: We speak TV

Word Markets Review: Program Ratings ad Market Shares in more than 30 countries

Eurodata TV Worldwide: We speak TV

Mediametrie is the French reference for the French television and advertising industries. It delivers research and audience measurement for Television, Radio, Cinema, Internet and New Media in France. In 1992, Mediametrie launched Eurodata TV Worldwide, its international division specialised in research & market intelligence of national TV markets all around the world. Eurodata TV offers customized services consisting in tracking, monitoring and analysing of audience performances of TV programmes. It provides insight to television viewing patterns, programming trends, channel strategies, TV industry evolution and all TV related issues.

Since the beginning, Eurodata TV has been offering fast track access to TV ratings from all around the world à la carte. The extensive research experience of Eurodata TV Worldwide allows the providing of expert analysis & full scope servicing with ready to use sales presentations, marketing tools, strategic market overviews and other customized reports. This large and flexible variety of services lets clients choose the most adapted formula to access information: Ratings Passports, Programme Zoom reports, Programme Rankings, Programme Scan reports, TV Landscape reports and General Subscriptions.

Eurodata TV also specialises in continuous monitoring of trends in TV programming & development of new TV content. Launched in 1997, our NOTA service (New On The Air) is an extensive database that detects all new TV programmes launched in the world's leading TV markets. NOTA tracks absolutely all new Drama, Entertainment and Factual programmes. Updated every week, the www.e-nota.com website delivers comprehensive information as well as video clips for every single show. Each programme's synopsis, scheduling, production credits, timeslot competition and ratings are described and accessible at one glimpse on each NOTA card. The service is completed with regular International TV trends reports.

Another service of EurodataTV Worldwide which provides a direct return on investment is B-Right. It tracks, verifies and certifies the telecasts of properties in each territory and each channel. Indeed, thanks to people-meter logs, an independent and authoritative proof of broadcast for claiming rights of TV properties is provided. It enables: to receive all entitlements from around the world; to manage license contracts; to protect your business against illegal broadcasts; to trade programmes more competitively.

For Sport related matters, Eurodata TV provides coverage, audience ratings and viewer profiles of any sport event in any country of your interest. It provides unique and comprehensive insight to local TV sport markets from all around the globe to help clients evaluate the potential audience leverage on a market-by-market basis as well as estimate an international reach.

EurodataTV will not be as strong as it is without a unique integrated online solution that allows managing of TV data and running of sophisticated TV ratings analysis: MyEurodataTV. Our software helps the clients to track telecasts of their TV properties as well as analyse viewing habits of their varied audiences worldwide. The TV ratings system is enhanced with information about TV revenue and linked to the online NOTA service which depicts content of every new TV show.

Finally, ready for purchase off-the-shelf reports also add to the strength of the EurodataTV offer. The "One TV Year in the World" (an annual survey presenting TV landscapes and viewing trends in over 80 countries), "Yearly Sport Key Facts" (an annual review of all major sport events across the world's leading TV markets), "Kids TV Report" (a precious resource for those who need a concise overview of the children's media landscape) and "International TV Trends" (seasonal report published 3 times a year monitoring new content development and giving insight to programming strategies and programming trends in 11 leading TV markets) all offer great value and in-depth analysis of TV markets Worldwide.

 

Copyright 2003—2009 © Planet Sunbeam All rights reserved. Privacy Policy E-mail: info@miraclescreenings.com