| Viewpoints: Acquisition Strategies |
| Adalat Aliyev, President, Lider Media Holding, Azerbaijan |
| Adam Urban, Founder and Chairman, Uploaded.TV, Netherlands |
| Adel Sammakieh, Manager, Tele-Pictures Promoters International, Lebanon |
| Agnieszka Gyralska, Acquisitions and Sales Manager, Digital Partners Sp. z o.o., Poland |
| Alexandra Hanna, Business Development Manager, Blue August Creations, United Kingdom |
| Ana Uremovic, Program Coordinator, Otvorena Televizija Zagreb, Croatia |
| Artur Dmochowski, Channel Director, TVP Historia, Poland |
| Awni Al Lababidi, Managing Partner, Founoon Film Distribution, UAE - Dubai |
| Beatrice Riesenfelder, Head of Sales and Acquisitions, Austrian Broadcasting Corporation ORF, Austria |
| Björn Jensen, Managing Director, Ginger Foot Films, Germany |
| Bojana Maljevic, Head of Acquisitions & Programming / Co-Owner, Happy TV, Serbia |
| Caroline Tyre, TELETOON Canada inc., Canada |
| Claudia Schorr, Vice President Sales and Acquisitions, RTL II, Germany |
| Dirk Schweitzer, Executive Vice President Program Acquisitions & Sales, RTL Television GmbH, Germany |
| Domenico Moretti, Managing Director, keitai, Italy |
| Elinor Schops, International business development director, Mobile1, Israel |
| Emma Masoni, Manager Global Acquisitions, Fox International Channels, UK |
| Esther Van Der Brink, Head of Acquitions, SBS Belgium, Belgium |
| Fasahat Aziz, Associate Manager, International Acquisitions, GEO TV Networks, Pakistan |
| Galya Halaui, VP Program Acquisition and International Strategy, Zebra TV Channels: Hop!, Luli and Parents Channel, Israel |
| Gunawan, Program Acquisition Search Section Head, PT.Cakrawala Andalas Televisi (antv), Indonesia |
| Hatice Soysev Kolat, General Manager, Kanal D Romania, Romania |
| Hubert Ornass-Kubacki, Editor in Chief, TVP Historia, Poland |
| Igor Caban, Programming Director, Kabel Plus, s.r.o., Slovakia |
| Ines Nastasoiu, Acquisitions Manager, ACASA TV, Romania |
| Jacques Mathieu, Vice-president, programming, Ztele, Astral Media, Canada |
| Jaime Fontan, Productions' Manager, Aragon Television, Spain |
| Jennifer Tucker, Head of Content IPTV & Entertainment Services, eircom Limited, Ireland |
| Joanna Pogorzelska, Channel Director, PLANETE, Poland |
| Joaquin Garcia, Imagenio, Telefonica of Spain, Spain |
| Johanna Salmela, Acquisition Executive, Finnish Broadcasting Company (YLE Television), Finland |
| Judith Michel, Content Services Sale Manager, XDC, Belgium |
| Laszlo Cselenyi, President, DUNA TV, Hungary |
| Leland Ling, CEO, Beijing Office of LIC Australia, China |
| Liliana Slavova, Program Director, TV2, Bulgaria |
| Lucy Pryke, Acquisitions, Teachers TV, United Kingdom |
| Magdalena Borowska, Documentaries Buyer, Telewizja Polska TVP INFO, Poland |
| Mazen A. Rifka, Head of Acquisition & Rights, Al Jazeera Children's Channel, Qatar |
| Mehmet Demirhan, Head of Acquisitions, KANAL 7 and ULKE TV, Turkey |
| Nicolas Deschamps, Head of Acquisitions department, ARTE France, France |
| Nicole Fortier, 2T3M Television Inc, Canada |
| Nina Lorgen Flemmen, Head of Acquisition, TVNORGE and FEM, Norway |
| Orsetta Violante Balsamo, Head of Acquisitions, Endemol Italia, Italy |
| Preena Bhatia, Head of Acquisitions, JimJam, United Kingdom |
| Rachel Job, Co-productions & Acquisitions Executive, HISTORY TM & Military History, The History Channel, United Kingdom |
| Raquel Benitez, CEO, Comet Entertainment Inc., Canada |
| Ruediger Boess, Senior Vice President, Group Programming Acquisitions, ProSiebenSat.1 Media AG, Germany |
| Rupi Sagoo, Director of Programming, Fox International Channels Asia |
| Sebastian Debertin, Head of Fiction, Acquisition & Coproduction, Der Kinderkanal von ARD und ZDF, Germany |
| Simonetta Polese, Buyer, Project Development, Overcom Srl, Italy |
| Sonja Kokovic, Programming Manager, Vesanima D.O.O, Serbia |
| Sviatlana Ramanchykava, Chief of Acquisition Department, Salmon Distribution, Belarus |
| Tanja Saudet, CEO, Saudet Media, France |
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Viewpoints: acquisitions strategies
Adalat Aliyev
President
Lider Media Holding LTD
Azerbaijan
What are your acquisition strategies for 2009?
Lider TV, one of the largest TV studios in Azerbaijan, taking into consideration the audience share, Lider TV occupies its own special place among local stations as a "general interest" TV station. In our opinion, the best strategy is purchasing the proper content, consisting of programs and shows that meets the interests of a wide audience. We cover all of Azerbaijan, and other neighboring republics, not only Baku, so our audience is not limited like some other local stations. Our audience consists not only of representatives of our Diaspora. We are proud to emphasize that our news and analytical programs cover information about current situations and events that have occurred all over the Caucasian region.
What genres are you looking for?
We constantly monitor every change that causes an increase or decrease in our viewers ' interest towards different products broadcasted on our channels. Our goal is always to purchase the highest quality content, not only for prime time, but also for all of our broadcasting.
By "quality content", we mean the following: entertainment shows (talk shows, comedies, quiz shows, culinary/cooking shows, fashion shows and concerts); Sports programs. We would like to emphasize our cooperation with EBU, SportFive, RAI, Infront Sport&Media, etc.; Fiction movies and films (soap operas, serials, movies and documentaries, candid camera, etc.)
What programming licensing rights are you interested in?
Lider's data shows that our biggest audience share consists of middle-aged viewers. So, we are interested in purchasing rights for products that will increase our ratings among other segments of TV viewers. We hope these products will attract the attention of a wide range of viewers and meet their requirements within the framework of our motto; which has not changed since 2000 when our station was launched, "We are always with you".
What products will be in demand during MIPTV 2009? Please give us your opinion.
I suppose that in 2009, the programs for the new digital platforms and VOD (Video-on-demand), PPV (Pay- for- view), Internet based programs; DVD, IPTV and interactive programs with cellular phone communication will be on demand and will have high ratings. So, every buyer will search for content suitable for their viewers' audience. |
