Miracle Screenings. April 2009. No.26

Uploaded.TV has a very clear- cut strategy. We are looking for the best content partners that want to be on our platform that combines TV, Internet and Mobile. Our model is exclusively revenue share since our business model works that people see content on TV, if they like it they go to the website to view and find, and download more with VOD or ad share the streaming. Therefore we have a very viral approach to getting new eyeballs to good content and are only looking for the top 10% of really TV worthy content around the world.

What genres are you looking for?

Primarily we utilize User Generated Content as that is our core, but we also like to have professional content. Some days people like to eat hamburgers (UGC) some days people like to eat steak (professional content), therefore at the Uploaded.TV platform we like to have a food court where people can consume all varieties of content on all applications, be it be mobile, online, or downloadable to various devices.

What rights are you looking for?

Primarily we are looking for non-exclusive rights online, mobile, and short form TV rights. With some of our formats like independent film festival the sharing of the TV rights for at least short clips or trailers makes a lot of sense. For example when an independent film is entered a film festival TV, maybe only a few hundred people will see this content and hopefully it will be sold in a package deal or distributed on TV but in most cases this content gets shelved and gathers dust for a content creator. Now with Uploaded.TV, a content creator can put a short clip of their content on TV and if people like what they saw they can go to the website and buy. We like to call this the viral television effect.

What products will be on demand on MIPTV 2009?

We are quite sure that the Uploaded.TV formats and licenses will be hugely in demand this year as we are on a roll with sales and they continue to grow on a daily basis. While others are trying to survive in this economy Uploaded.TV is truly thriving. TV channels, music labels, and advertisers are all struggling to find new ways to make revenue. Our community applications create entire communities around brands and content which really get consumers involved in their content. We don't just create a page for you in our network. We provide entire branded communities that are part of the larger Uploaded.TV network. We take the Internet star to the TV and provide the TV stars additional revenues online in one great cycle of compelling content and increased revenues. The Uploaded.TV communities that are created around brands are open to everyone so that content creators can communicate with their audience like never before as they have access to the database and can give the consumers what they want when they want.

This year we have had major successes in sales of our territorial licenses as they have multiple revenue streams including interactive, format, on-air, online, mobile and advertising. We embrace new content and combine that with new revenue, in order to assist in good content creation and provide online communities to support this process in order to continue new revenue streams in a true model for new media business. Uploaded.TV communities are community websites built for content creators and perfected for TV channels to make one continuous circle of revenue.

So in summary the most in demand products for MPTV will be those that generate revenue. With the current economic crisis TV channels need new revenue streams; Uploaded.TV is the only website with a real business model where we share in all revenue on all levels in a fair and practical way. Uploaded.TV is undoubtedly the most in demand product.

E-mail: info@miraclescreenings.com